Musikdienste gewinnen nach Facebook-Integration, Spotify am meisten

Facebook hat ein paar Zahlen zur Entwicklung der Musikdienste nach der tieferen Facebook-Integrationsmöglichkeit veröffentlicht. Early Results: The Open Graph and Music:

A few highlights from the weeks following f8:

Spotify: Already one of the defining social music apps on the web, they expanded to the US this summer and added well over 4 million new users since f8.

Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350 percent increase in the number of users becoming fans of the band they’re listening to.

MOG: Their uniquely social business model has led to a 246 percent growth in Facebook users since f8.

Rdio: Their strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook. Slacker: Available across mobile, TV, auto and web,

Slacker saw a more than 11x increase in monthly active users in the month following f8.

Deezer: Based in France, they’ve added more than 10,000 users per day since finalizing their Open Graph integration.

TechCrunch weist darauf hin, dass allerdings entgegen der Darstellung von Facebook nicht alle Dienste sich vergleichbar gut entwickeln und Spotify sich vom Rest abzusetzen scheint:

To give you some context, the top 100 Facebook apps and games have over 500,000 DAU and over 3 million MAU. Spotify is the 21st largest app by DAU, while MOG is tied for #1356th. Facebook’s right about one thing. Several music apps that provide services other than personal listening are doing quite well. RootMusic’s BandPage has 1.4 million DAU, ReverbNation’s Band Profile has 690,000 DAU, and Vevo for Artists has 250,000 DAU.

(DAU= Daily Active User, MAU= Monthly Active User)

Die Facebook-Integration scheint also den On-Demand-Streaming-Markt stärker in eine Winner-Takes-All-Richtung zu drücken:

Unless it has significant growth of non-Facebook users, Rdio could be out of the race. Even if it does, Rdio is missing out on the Facebook virality bonanza aiding Spotify.
The massive growth of Spotify and the meager increases of the other apps reflect a peer pressure effect. Before the Facebook integration, users might have explored the different apps and found the one with the content library and features that best suited them. Now it’s hard to rationalize using MOG or Rdio while constantly bombarded with Ticker stories showing that your friends are all on Spotify.

Diese Richtungsverschiebung ist wenig verwunderlich: Die Möglichkeit der Facebook-Integration bedeutet eine tendenzielle Socialisierung des Marktes, was wiederum dazu führt, dass Netzwerkeffekte eine wichtiger werdende Rolle spielen.