During the first 30 days following the launch of the social apps, India- based Saavn — South Asian Audio Video Network — has picked up more than 700,000 new users, taking it to a total user base of 1.3 million.
Perhaps more impressively is the increased usage that it is seeing a result of the Open Graph, its daily use is up by more than 40 times while content sharing has increased four-fold. Furthermore, the number of monthly active users rocketed from 35,000 to 785,000, generating a total of 750 million Facebook impressions along the way.
GigaOm hat ein Porträt über Saavn veröffentlicht:
The service is ad-supported, and Saavn has been spending much of last year on growing its user base and building out its product. This year, it will focus on revenue, Malhotra told me. It has started to sign up some major advertisers and will introduce a subscription level this quarter. Paying users will get music without ads as well as offline playback capabilities.
Does that sound a lot like Spotify again? Then consider this: Saavn owns the worldwide rights to the music it is offering, and the service has been clocking users from more than 200 countries. India is most prominent, but there’s also a big community of Facebook users from Brazil who seem to like Bollywood music.
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